ZeroSip Sobriety App
Type
Team Project
Services
Mobile Design
End-to-end
Duration
10.2024 - 12.2024
Infos
This project supports college student sobriety by transforming the recovery journey into an engaging personalized experience. It introduces a mobile platform that combines goal tracking mocktail alternatives and flexible learning tools tailored to student life. Built through UX strategy behavioral insights and iterative testing the solution reduces stigma improves accessibility and empowers users to build healthier habits at their own pace.
85%
Satisfaction
90%
Repeat Intent
Problem statement
When Sobriety Meets a Culture of Drinking
Drinking often feels like a normal part of college life. But for students trying to stay sober, weekends bring pressure and isolation. Support is hard to find, and most tools feel out of touch with student reality. What starts as a personal choice quickly turns into a daily struggle. And this isn’t rare. Alcohol is a serious issue on campus, and too many face it without the help they need. And this is where our journey begins.
How might we help college students (18-22) in overcoming alcohol addiction and building healthier drinking habits?
Solution
Personalized Tools for Meaningful Change
01. Supportive Onboarding
02. Personalized Goal Tracking HomePage
Helps users set weekly drink limits, track alcohol-free days, and view progress through clear visual summaries. Celebrates milestones with personalized reports to keep motivation high.
03. Alternative Solution
Quitting alcohol all at once can be difficult. ZeroSip encourages gradual change by offering mocktails as an enjoyable alcohol-free option to help students build healthier habits over time.
04. Educational Resources
Educational content is offered in multiple formats including videos articles and podcasts to support different learning styles and attention spans. Key resources like crisis lines and local support are surfaced for immediate help to make information both engaging and actionable.
Research
Empathizing with the Needs of College Students
Surveys were conducted with 26 college students to analyze the real challenges students are facing currently in staying sober. The findings revealed that sobriety is not just a matter of personal willpower. It is shaped by external forces students encounter every day, from peer pressure to limited access to support.
Process
Prioritization matrix for app features
Through internal ideation sessions, we synthesized research findings and brainstormed potential features. Using a prioritization matrix, we evaluated ideas based on user impact and feasibility.
User testing
Feature testing with users
Conducted two rounds of usability testing with 10 college students to validate app flow, clarity, and accessibility.
Methods: Task-based testing, think-aloud protocol, A/B testing.
Round 1: Users successfully navigated key features but suggested clearer layout for "Support resources" on resource page.
Round 2: Focused on visual hierarchy and accessibility. 90% found the updated design clear and easy to use.
Prototype 1.0
Prototype 2.0
Reflection
Designing with Care and Responsibility
Designing for a sensitive subject like sobriety comes with profound ethical responsibilities. The process underscored the importance of addressing privacy concerns, maintaining user autonomy, and ensuring information accuracy. Tackling these challenges required thoughtful solutions, from transparent data practices to reminders that support, not replace, professional care. Each decision was guided by the principle of empowering users while safeguarding their well-being.